Whether your an athlete or are in military only one company has the knowledge and experience to make your life better, Under Armor developed its unique line of microfiber performance gear and subsequently launched the performance apparel industry. Under Armour is the originator of sports apparel. Performance Apparel by Under-Armour is technically advanced, this apparel has been engineered with Under-Armour's superior fabric construction, exclusive moisture management, and proven innovation. In addition of Under Armor being official outfitter for the football programs at various universities, Under Armour Apparel has also helped many soldiers in many tense situations. The program for reaping the benefits is simple: wear Under Armour HeatGear when it's hot, Under Armor ColdGear when it's cold, and Under Armour AllSeasonGear between the extremes.